Water+
A simple, thoughtful way to stay hydrated. Water+ is an iOS app designed to help you build a healthy hydration habit without friction. It focuses on clarity, gentle guidance, and a native experience that feels right at home on iOS.
What we build
We build focused iOS apps shaped by clear intent and careful restraint. Each product starts with a simple idea and evolves only as much as it needs to.
Our apps are built with:
- Clear purpose and narrow scope
- Native interactions and familiar patterns
- Carefully designed details
- No unnecessary features or distractions
Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.
Antoine de Saint-Exupéry
Our apps
A small and growing collection of iOS apps, each built with a clear purpose and a strong focus on simplicity, privacy, and user experience.
Privacy & trust
We care deeply about privacy. Our apps do not track users and do not collect unnecessary data.
When data is collected, it’s only what’s essential to improve the experience. Trust is something we believe should be earned by default.
See our Privacy Policy to know more about how we handle your data.
About Us
Noop Software is a two-person independent iOS studio born from a deep respect for the platform and its craft. We’ve worked on apps used by millions of people and learned that the most enduring software is often the simplest.
Our values
Everything we build is guided by a small set of principles. They shape how we design, how we write code, and how we make decisions.
Humanity
We build apps for people, not for metrics. We listen to feedback, respect individual differences, and design with empathy.
Technology
We love modern technology, but we only use it when it genuinely improves the user experience.
Transparency
We’re open about how and why we build our apps. No hidden intentions, no unclear practices.
Simplicity
Every feature must justify its existence. If it doesn’t help the user, it doesn’t belong.
Craftsmanship
We see software as a craft. Details matter. Our work reflects care, intention, and pride.
Get in touch
We’re always happy to hear from people who use our apps, are curious about our work, or simply want to say hello.
If you have feedback, questions, or thoughts to share, feel free to reach out.
Hear from us
From time to time, we share updates about our apps, small improvements, and thoughts about building simple software.
No noise, no tracking, and no frequent emails. Only occasional notes when there’s something worth sharing.